One of my absolute favorite blogs to follow is The Small Things Blog. It's written by a woman named, Kate, who loves everything hair, makeup, fashion, beauty products, etc. I originally stumbled on the blog through Pinterest; one of her hair tutorials was featured. I decided to actually try it, and by Jove! It worked!
For those who know me well enough, they'll agree when I say that I am challenged when it comes to styling my hair. I've mastered blow drying, and that's about it. Stick a curling iron in my hand, and I do a better job at covering my neck and forehead in burns than I do putting a perfect curlycue in my hair.
Anyway, with the success of one tutorial, I decided to hunt for the blog from whence it came and try a few more. They weren't as successful, but I have been able to find some pretty solid advice on hair products and the like.
Kate's blog is very successful and has been featured in Real Simple and Carry magazines. She is also a contributor for Latest Hairstyles and has been featured on the Birchbox blog.
I think there are several factors that have contributed to her success--her passion for her craft for starters. However, the social media site, Pinterest, helped her reach more people and earn nearly 14,000 followers in just a few months.
Think of Pinterest as a virtual bulletin board. "Based on the idea that many people have magazine clippings of their dream vacations, weight loss goals, or perfect weddings, Pinterest allows users to create "boards" and share content by uploading images, "pin" from other sites, or "re-pin" from other user boards (Schaefer, 2013). Pinterest has been the biggest contributor to her social media success, but Kate also incorporates widgets from Facebook, Twitter, YouTube, and Instagram.
Kate is also careful about her self-promotion. Unlike some bloggers who will also repost all of their blog content somewhere else on the Internet, Kate will only post two hair pictures a week to her own boards on Pinterest.
Something else that makes Kate so successful is that she posts new content frequently--almost everyday--and she talks about several of her interests and the big-to-do in her life right now, (she gives birth in about five weeks), not just about hair and beauty products.
Overall, Kate has a very successful blog, especially for someone who's interest isn't entirely in social media. She delivers a variety of information in a clear, easy-to-read format, and readers can follow her on several social media platforms. Kate has also been able to add to her credibility by being featured in some big-name magazines and on other popular blogs as a contributor.
References
Bryan, Kate. (2013). The Small Things Blog. Retrieved from http://www.thesmallthingsblog.com/.
Schaefer, L. (2013). "Pinterest drives enormous blog and business success." Grow. Retrieved from http://www.businessesgrow.com/2012/01/23/pinterest-drives-enormous-blog-and-business-success/.
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