The objective of my visual was to relay to potential viewers what they could expect from Channel 16. Channel 16 will have one, live anchor to introduce topics and announcements as featured above, unlike most local neighborhood channels that use Powerpoint-created graphics to briefly flash as introductions before recorded public meetings or other information.
I chose to use the Bitstrips app to create a visual for the press release. Bitstrips is a popular application that allows users to feature themselves in comic-book-like situations. "Since January, the Toronto-based app has acquired 7.5 million Facebook users with 300,000 new comics being shared every day," and most users are between the ages of 18 and 24 (Lefavor, 2013). This is an important age group in the Nashua area since the City is looking to retain younger residents and get them more involved in the community.
This Bitstrips comic enhances the message of the press release by creating a news-like visual that emulates the channel's purpose. The mission of Channel 16 is also in the speaking bubble. Overall, the information is clean and simple and conveys the purpose of the community channel.
References
Lefavor, L. (2013). "Bitstrips comics explode onto Facebook." Retrieved from http://articles.baltimoresun.com/2013-04-29/entertainment/bs-ae-bitstrips-20130426_1_comics-app-facebook.
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